Increase sales force effectiveness and closing power:

• Complete guidance for each sales engagement, from consultation to close, is what MediaSight is all about.  Critical data on local audience targets allow sales reps to best portray their media - beginning with media audience comparisons and ending with the proposed media schedule.

• Powerful, accurate reporting is ensured because MediaSight provides precise single-source data collection, rigorous statistical analysis and  reporting.

• Easy-to-use reporting with vivid color graphics and flexible layouts lets users create presentations and sales sheets that stand out from the crowd. Build pages in your sales office or a client's office; you can access MediaSight's web-based software anywhere there's an internet connection.

Compete effectively for ad revenues:

• Leadership in the marketplace by delivering retailing intelligence others can't – helping advertisers to make better-informed decisions on how to run their businesses
  
  
• Reputation of providing the most precise and reliable guidance for media buying decisions – helping advertisers make their media spending decisions with greater knowledge and more confidence for higher returns

• Professionalism of sales staff in the role of “guidance counselor” to local retailers – through the use of superior sales tools, and training to accompany them
  
  
• Trust from the retail community through full-disclosure selling – presenting logical arguments why specific media are or are not well-suited for a retailer’s media plan

• Guidance for retailers can reach to new levels with cross-shopping, store selection drivers, shopper and non-shopper profiles. Target the consumer groups with the greatest business potential and strategically configure messaging content

• Size and characteristics of hundreds of consumer demographic, psychographic, product consumption, lifestyle and shopping targets
• Vital competitive and strategic intelligence for local and national advertisers
• Comprehensive media audience measurement; both offline and online
• Tools for media sales reps and agencies to prepare compelling presentations and conduct precision media investment planning
• Practical training and support for marketing and advertising sales staff to increase their earning potential