Consumer Targets Measured Demographics, retail categories, planned purchases, travel and leisure activities, lifestyles, product consumption and more. Geographies Covered Standard geography measured is Designated Market Area (DMA) or Primary Market Area (PMA), as defined by subscribers. Media Measured Daily newspapers and other print media, radio, network and cable television, local newscasts, direct mail, outdoor advertising, Yellow Pages, local online media, and major online portals.

Questionnaire The MediaSight questionnaire is standardized across all markets and methods of data collection. Media audience estimates are consistent across all types of vehicles; producing a 7-Day Cume Audience and Daily Audience for all media for more meaningful comparisons of competing media. Sample Size Sample sizes range from 400 to 1,200, once or twice annually. The sample size for a given market depends on market characteristics and client requirements.

RDD telephone sampling
New sampling frames are acquired at the beginning of each new study. These consist of RDD samples (of working number blocks) within the defined county/zip geographies of the market DMA or PMA. Geographically-representative replicates are formed, each representing the geographical distribution of the survey area, ensuring both listed and non-listed numbers have an equal chance of being selected. Multiple attempts are made to resolve each number, and each replicate is closed once all numbers within have been resolved.