DMA or PMA Media Audience Measurement
MediaSight can be established in any U.S. DMA or smaller market PMA. MediaSight data collection is conducted once or twice annually by telephone using an RDD sample. Sample sizes are determined by the client's requirements and budget.
Key measurements are:
Media
- Daily Newspapers
- Radio
- Television
- Cable Network
- Local TV News
- Weekly & Monthly Print
- Community Newspapers
- Direct Mail
- Outdoor Advertising
- Yellow Pages
- Local Online Media
- Major Web Portals
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Consumer Targets
- Demographics
- Retail Categories
- Department & Discount Stores
- Electronics & Appliance Stores
- Furniture Stores
- Hardware/Building Supply Stores
- Financial Institutions
- Grocery Stores
- Drug Stores
- Planned Purchases
- Travel and Leisure Activities
- Product Consumption
- Lifestyles
- Media Exposure
- Psychographics
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Fresh intelligence, color, clarity, flexibility, interoperability with MS Office, and designed to create a more powerful sales staff.
- 20+ different reports for sales reps to construct their most compelling sales arguments
- Strategic intelligence not before seen – Shopper and Non-Shopper Profiles, Net Promoter Scores, Retail Cross-Shopping, Store Selection Drivers
- Highly competitive media positioning – audience ratings and cumes, online media contributions to overall reach, exclusive and duplicated audiences between any media, and true unduplicated media contributions to net reach (when using multiple vehicles in schedule preparation)
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The comprehensive MediaSight reporting system runs in your Web browser. MediaSight produces compelling, graphically appealing reports to help media reps guide advertisers in making their investment decisions.
Advantages
- High-precision media audience measurement
- Greater selling power using MediaSight’s flexible web-based tools for sales collateral preparation
- Serves markets where multi-media research services are not available
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