Uses interactive input of media vehicles, investment levels and costs to provide the results of a targeted multimedia schedule. The simulator reveals persons reached, target reach and frequency, gross impressions, GRPs, CPGRP, CPM and ROI – per individual vehicle and for the total schedule - removing duplication as vehicles are added and visually depicting the schedule dynamics. Select a Base Filter and Primary Target. Select up to 12 Media Selections to include in a schedule. Designate a) number of spots/insertions and b) costs per spot/insertion for each vehicle.